After your get visitors to your website, the next step is converting them into leads. Landing pages are the best way to do that. A Landing Page is a web page with a form that helps you capture the visitors information. A good landing page is targeted to a specific audience. Landing pages often offer incentives to visitors in order to capture their information, such as ebooks, whitepapers, webinars or coupons. Landing pages allow you to target your audience and offer them something they find valuable. Landing pages are a critical component of any successful lead generation effort.