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6 Key Things Marketers Need to do During COVID-19 Pandemic – Part 4 of a 6 Part Series

6 Key Things Marketers Need to do During COVID-19 Pandemic – Part 4 of a 6 Part Series

You know your target audiences current buying behaviors and you’re reaching out to connect. What’s next? That would be Rule #4 of Pandemic Marketing.

Pandemic Marketing Rule #4: Direct Market

This may be the most important rule of all. With today’s cutting-edge technology, we are all in a much better position than we were during the Great Recession. In addition to focusing on your customer base, you can pin-point target market exactly who’s interested in your products and services right now. You can eliminate the prospecting guessing game and focus only on people who are visiting your website. Identify your anonymous website visitors through modern technology like LEADMatch and send them a direct mail piece (heck everyone is home anyway). For more information about LEADMatch, click here. You can also digitally target website visitors through the Google Ad Display Network and social media platforms such as Facebook and Instagram. For more information about targeted marketing using Google, Facebook and Instagram, click here. Focusing on only the people who are browsing your products and services right now will allow for more effective use of your marketing dollars and overall higher conversion rates. Utilize direct marketing in a very targeted manner to ensure you are staying in front of the appropriate customer base and creating the serendipitous moment of being in the right place at the right time – when they’re ready to buy!

Ready to reach out digitally and laser focus on people who are interested in your products and services right now? As an essential business, Creative Characters is open, operating as usual, and ready to help in any way that we can. We are expert strategists standing by with the tools and guidance you need to make it through this crisis. Contact Brigid Kaye at 215-923-2679 or email info@creativecharacters.com.

Source Links:
https://hbr.org/2009/04/how-to-market-in-a-downturn-2
https://hbr.org/2008/09/how-to-market-in-a-recession
https://www.entrepreneur.com/article/304099