Now that you’ve taken a deep dive into your target audience's buying behaviors, you’re on track to keeping abreast of how your customers redefine value in this climate. Here’s Rule #3 of Pandemic Marketing.
Pandemic Marketing Rule #3: Customers First
The good ol’ 80/20 Rule "80% of your sales come from 20% of your customers” is so important during this time. Hang onto those customers for dear life, they will be your largest asset during this time. You cannot effectively retain their business and loyalty if you aren’t communicating with them. And let’s face it – every organization in the country is sending emails on how they are handling COVID19 including your florist so let’s not pretend that email is going to cut the mustard. Focus the bulk of your marketing efforts on your existing clients. Send letters through the mail. Pick up the phone and call. Send text messages. Reach out through Facebook messenger and LinkedIn mail.
How are you reaching out and connecting on a personal level with your existing customer base? As an essential business, Creative Characters is open, operating as usual, and ready to help in any way that we can. We are expert strategists standing by with the tools and guidance you need to make it through this crisis. Contact Brigid Kaye at 215-923-2679 or email firstname.lastname@example.org with the subject Pandemic Customers First.