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6 Key Things Marketers Need to do During COVID-19 Pandemic – Part 6 of a 6 Part Series

6 Key Things Marketers Need to do During COVID-19 Pandemic – Part 6 of a 6 Part Series

You understand the need to continue marketing efforts, especially right now. You’ve analyzed your target audiences buying behaviors right now. You’re reaching out and staying connected to your customers. You know your target audiences current buying behaviors and you’re reaching out to connect. You’ve reached out to us about digital, pin-point targeted marketing for people who are buying what you sell during this economic downturn. You trust the process and track everything. Here is Rule #6 of Pandemic Marketing.

Pandemic Marketing Rule #6: Be in it for the Long Haul

This situation may have seemingly exploded overnight, and the impacts are hard and fast. This will not be the same story for the rebuild. Much like a natural disaster, it takes a short period of time for catastrophic damage but a lot of time, patience and hard work for the repairs and overall reconstruct to take place. Buckle up and be ready to ride this thing through. There is no “quick fix” here. Marketing is a long game anyway, now it will be even longer. Have patience and know that every effort that you make right now will pay off in the long run. Do everything in your power to keep up the consistent outflow. It will not only keep your business alive during this time, but it will almost certainly ensure future growth.

Are you lost or don’t know where to begin? As an essential business, Creative Characters is open, operating as usual, and ready to help in any way that we can. We are expert strategists standing by with the tools and guidance you need to make it through this crisis. Contact Brigid Kaye at 215-923-2679 or email info@creativecharacters.com.

Source Links:
https://hbr.org/2009/04/how-to-market-in-a-downturn-2
https://hbr.org/2008/09/how-to-market-in-a-recession
https://www.entrepreneur.com/article/304099

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