You’ve done everything in steps 1-4, now what? What else do you need to do? Check out Rule #5 of Pandemic Marketing.
Pandemic Marketing Rule #5: TRACK TRACK TRACK
You need to track everything that you do (period). Tracking will give you full visualization into market infiltration, exposure, engagements, conversions and overall marketing impact. It will also provide you with the visual transparency that you need in order to test and tweak messages, call to actions, market segments, etc. Gather the data and analyze constantly. Once you know what is working strengthen those actions and eliminate any waste. The ultimate goal is to refine your marketing strategy and enhance best practices continuously to ensure overall success and sustainability. Be willing to adapt and pivot quickly as data and trends become more and more clear. Trust the process.
Are you ready to refine your marketing strategy, but don’t know where to start? As an essential business, Creative Characters is open, operating as usual, and ready to help in any way that we can. We are expert strategists standing by with the tools and guidance you need to make it through this crisis. Contact Brigid Kaye at 215-923-2679 or email firstname.lastname@example.org.